Hatcel 2
Hatcel 2 is a new build of the whole product. It is faster, it has a new interface on every screen, and it adds Draft and Publish, eleven Insights reports, the Hatcel pixel and a public API.
A stronger base for everything
We rebuilt the foundations of Hatcel. You do not see most of this work. You see the result: a product that is faster, more reliable and the same on every screen.
A screen opens complete, with no half-drawn page. Records start to load when you point at a link.
Each new error goes to a board that our team checks every day. We often fix a problem before you see it.
Prices, tax, payments and capacity are each worked out in one place, so the calendar, booking page and reports always agree.
The product uses one list of words. A guest is a guest on every screen, so your staff learn one name for each thing.
Every screen uses the same tables, cards and controls. One improvement reaches every screen at the same time.
Each booking, customer and order has its own page and link. Open it in a new tab, or send it to a colleague.
One layout for every screen
Each screen has the same top bar, the same search and the same controls. When your team learns one screen, they know all of them.
Venue and day in the top bar. Select a venue and a date, and the calendar shows that day.
Day sheet. A list of the day's bookings, tasks and notes.
Search. Type a name, an email or a booking number to find a booking or an event.
Peak days. The calendar marks a busy day, so your team can prepare.
Payment state. A coin on a booking shows that money is still due.
Live for everyone. When one person changes a booking, every open calendar shows the change.
The email builder. Build every customer email, the automatic ones too, from ready-made blocks in your brand.
Desktop and mobile. See each email at both sizes, and send a test to yourself first.
Your brand on every customer page
Your booking pages and your customer portal have a new design. Both use your brand: your logo, colours, fonts and shapes. Set it once, and every booking page, the portal and your emails use it.
A few colours. Pick your button, highlight, accent, background and border colours. Hatcel works out every other colour.
Light or dark. Show your pages always light, always dark, or in the customer's own setting.
Bigger photos. Your photos lead each page, with a gallery on each product.
Next available. The product page shows the next free times at each venue.
Clear prices. Each guest type has its own price card, per person.
Built for phones. Each step fits a phone screen, with the price and the next button always in view.
Trust. Ratings, reviews and "You won't be charged yet" help customers continue.
The customer portal. Customers see their bookings, wallet and family in one place, with Book on every page.
Control how each page shows on Google
Each booking page has its own settings for its address and for how it shows on Google. Open them from the page's row in Booking pages.
Your own address. Change the address of each page, for example a short one for a flyer. Copy the customer link in one click.
Page title. Write the title that shows in the browser tab, on Google and in shared links.
Description. Write the line that shows under the title on Google.
Sharing image. Choose the image that shows when someone shares the link.
Show in Google. Show a page in Google, or hide it. A hidden page still works for anyone with the link.
Safe to change. Each change saves as a draft. Customers see it only when you publish.
Nothing goes live until you publish
Every change to what your customers see now saves as a draft first. You check the change on your real booking page, then publish it now or at a time that you set.
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Save a change
Change a product, a collection, your brand or a booking page, and press Save. The change waits as a draft, and customers still see the live version.
The top bar shows how many draft changes wait. You can undo one change at a time.
The product name is changed. The change is a draft, and it is not live yet. - 2
Preview it
Open your booking page with all the drafts in place. A bar at the top shows how many changes you see.
Bookings are off in a preview, so nobody can book by mistake. Only signed-in staff can open a preview.
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Publish, or schedule
See each changed field, before and after. Publish puts every draft live at the same moment, so customers never see half a change.
Schedule sets a date and a time at your venue, for a new season or a promotion.
Draft changes: every field, before and after, with Publish and Schedule. - 4
See the history, and roll back
Deployments lists each release, with what changed, who published it and when.
Roll back makes a draft that returns the old values. You check it and publish it like any other change.
Deployments: the waiting draft at the top, and each published release below it.
Products, packages, events, gift cards, add-ons, collections, badges, snippets, questions, photos, your brand, booking pages and booking preferences.
Pausing a product, cancelling an event date, opening hours, holidays and taking an asset out of use. You can always stop a sale at once.
Eleven reports to understand your venue
Insights is rebuilt. Each report answers one question about your sales, your customers or your website. Select a venue and a period in the top bar, and every report uses them.
- Bookings
- Who booked, and what they booked
- Events
- How ticketed events sold, and who bought
- Capacity
- Which hours sold, and which sat empty
- Demand
- What is on the books, and whether it leads
- Sales
- What sold, and how it was paid for
- Ledger
- Every payment and refund, line by line
- Delivery
- Who turned up, and what they thought
- Retention
- Who comes back, and how often
- Loyalty
- What the program gives, and what it pays out
- Traffic
- Where visits come from, and how many arrive
- Conversion
- How visits become bookings, and where they stop
Compare periods. Each figure shows its change against the previous period.
One venue or all. See one venue, or all your venues together.
The same figures everywhere. Each figure is worked out one way, so two reports never disagree.
Find a booking. The Bookings report lists each booking in the period.
See which customers looked at your website
The Hatcel pixel records visits to your own website. When a customer opens a link from your emails or texts, Hatcel knows who they are, so you can follow up with the people who looked but did not book.
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Copy your code
Open Marketing, then Pixel. Your workspace has its own Pixel ID. Press Copy code.
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Paste it one time
Paste the code into the header setting of your website. Wix, Squarespace, WordPress and Google Tag Manager all have one.
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Know who looked
Every link in your emails and texts carries a secure key. When a customer opens one, their visits join their customer record.
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Follow up
Use the people who looked in your campaigns and automations.
Your sites only. The pixel accepts visits only from the domains you verified in Settings.
No bots. Hatcel ignores search engines, robots and automated browsers.
No personal data in addresses. Hatcel keeps the page, not the rest of the address.
Your other tags still work. Your Google and Meta tags keep counting your pages as before.
A segment of customers seen on your website in the last 30 days.
A segment of customers who looked in the last 7 days and made no booking.
An automation that sends an email or a text a few hours after they leave.
A condition for any automation, for example a page with "birthday" in its address.
Your data, your rules, enforced in the database
Hatcel 2 protects your data at every level: in the database, on each screen and on each device at your counter. Set what each job role can do, area by area, and give each team member a job role.
A job role does more than hide a button. The database itself refuses an action that the role does not allow.
Every table in the database has its own access rules. Only your team can read your workspace's data.
A shared tablet locks itself. Each person unlocks it with their own PIN.
A sign-in link works one time only.
The public balance check stops bots and limits the number of tries.
Each record stores who made it and who changed it last.
Connect your own software
The Hatcel API lets your other systems read your Hatcel data and keep your customers up to date. Make and manage keys in Settings, then Developers.
developers.hatcel.com →
Venues, customers, bookings, orders, products, events and gift cards.
Add and change customers, tags and lists from your own systems.
Read-only or read-and-write access, an expiry date, and stop a key at any time.
Use a test key while your developer builds, then change to a live key.
A quickstart, guides, a reference for each record, and how to connect an AI agent.
See if each part of Hatcel works now
The status page checks each service every 30 seconds: the API, the platform, payments and messages. You do not need to sign in.
hatcel.com/status →
Help for every screen
The support guides tell your team how to use Hatcel at your venue: an overview of each feature, the steps for each task, the facts about each field, and what to do when something does not work.
support.hatcel.com/guides →